Weegy: Are you asking for any company in general?
Cultural Environment
• Each country has its own folk-ways, norms, and taboos. [ When designing global strategies, companies must understand how culture affects consumer reactions in each of its world markets. In turn, they must also understand how their strategies affect local cultures.
• The seller must examine the ways consumers in different countries think about and use certain products before planning a marketing campaign.
• Business norms and behaviors vary from country to country.
• Some critics argue that "globalization" really means "Americanization."
• These critics contend that exposure to American values and products erode other cultures and westernize the world.
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